Performance Dashboard Metrics Glossary

Ad Spend

Your total cost based on the number of mail pieces sent.

AOV

Average order value calculated by dividing Revenue by the total number of orders (based on your transaction file).

Conversions

The total number of conversions as verified by your transaction file

CPA

Cost per Acquisition calculated by dividing your total ad spend by total number of conversions.

CVR

Your conversion rate calculated by total conversions divided by total mail pieces sent.

Daily Mail Sends

The total number of mail pieces that PebblePost has sent, per day

Response Rate

The Rate of responses calculated by dividing total responses by total mail sent.

Responses

The total number of on-site returned page views of users where PebblePost mail was sent.

Revenue

The total order value attributed to PebblePost mail sends based on your transaction data.

ROAS

The ratio of total order value to ad spend.

Total Mail Sends

The total number of mail pieces that PebblePost has sent.